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RESUME
SPDFe
Word
SWORD
Executive Summary
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Accomplished leader in developing, delivering and managing highly-effective marketing initiatives that generate revenue and create a positive corporate identity. Over twenty-five years of experience managing multifaceted product marketing and corporate marketing programs for international and domestic-focused organizations. Highly skilled at overcoming complex challenges with an energetic, entrepreneurial spirit.
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Core Competencies
Product Marketing and Corporate Marketing
GTM Strategy Definition and Execution
Messaging and Product Positioning
Decisionmaker and Influencer Personas
Product Launch Definition and Execution
Digital Marketing, CRM, PR/Events
Web Site Strategy and Content Fulfillment
Business Development and LeadGen
Partner Recruitment and Management
Competitive Research and Analysis
Corporate Spokesperson
Qualitative and Quantitative Research
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