Steve Spiewak

Who am I? 

 

My name is Steve and I am an accomplished marketing professional with > 25 years' experience and success working with enterprise and consumer hardware, software and SaaS solutions. Imaginative? Yes, but reality-grounded with a passion for discovering and evangelizing the relevant essence of complex technologies.

 

My extensive product marketing knowledge addresses the full range of corporate requisites including:

​

• Development and execution of comprehensive GTM strategies and launch plans

• Strong collaboration leadership skills with product management, marketing, sales, customer success, and executive organizations

• Identification and development of targeted personas - decision makers and influencers

• Creation of relevant messaging and positioning content to support broad use cases

• Support of innovative marketing campaigns and VOC programs with ongoing program metrics tracking and data analysis

• Construction and deployment of extensive sales training programs and sales enablement resources

 

I have developed wide-ranging national and international entrepreneurial strengths at both very large and very small companies. I am open-minded and a pragmatic problem solver, and excited by challenge and the unknown.

 

What’s the bottom-line?  I help companies develop, facilitate and execute comprehensive marketing plans and strategy that meet and exceed revenue targets. I am well-versed at delivering fresh messaging and value propositioning to provide differentiation from the competition. And, I am successful at launching products and services in new and existing worldwide markets supported by innovative marketing programs that drive awareness, preference and high ROI results.

 

On a personal note - I currently live in New England with personal roots in Colorado and Texas. I enjoy time with family and friends, traveling, home improvement, automobiles, off-roading, mtnbiking, football (Go Pats! Packers! Broncos! Huskers! Buffs!), baseball (Go Sox! - Red not White), writing and of course photography. I hope that you enjoy images from my broad travels that are displayed throughout this site.